However, perhaps the most impressive view is that Spotify has more than double its market cap from hat it was just 3 months ago. Even a test of interactive ad format for podcasts last week meant another 2.4% increase.Ĭurrently, Spotify’s market cap is worth nearly three time as much as Warner Music Group –and it’s even bigger than WMG owner, Vivendi. On that day, its market cap grew by 12.7%. Later in June, Spotify signed another deal to become the exclusive distributor of future scripted superhero podcasts from DC Entertainment / Warner Bros. Most of the recent share price bumps are related to Spotify’s podcasting strategy: the exclusive deal signed with Joe Rogan Experience podcast in mid-May caused a huge 42.7% increase in share price, adding around $13.5 billion to its market cap. Over the course of this year, Spotify’s market cap keeps increasing, and by the end of June, two analysts – Brian White of Monness Crespi and Mark Zgutowicz of Rosenblatt Securities – both raised their SPOT price target to $275 per share, which could imply that Spotify’s market cap could reach over $51bn. Spotify’s latest moves to attract more subscribers and adding new features to the platform have had considerable impact in the Sweden company overall valuation in the financial market.
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